Fairness for recommender system users can be evaluated for groups (e.g., based on users' demographic attributes) and for individuals (e.g., without considering their demographic attributes).

As a researcher at the intersection of psychology, human-computer interaction (HCI), and AI ethics, my work has long been driven by a simple yet urgent question: How do interactive and interactional systems - not just as tools, but as entities and experience creators - shape our emotions, behaviours, interactions with others and even our sense of self?