In this article, Petruta Pirvan and Sonal Makhija explore several real-world use cases and highlight the practical challenges that organizations commonly encounter.The growing reliance on legitimate interest as the primary lawful basis for AI training has been broadly accepted by EU data protection authorities. In comparison to the impracticality of obtaining consent at scale, legitimate interest offers a more pragmatic path. However, its applicability depends on the specific

This article is written by Dina Blikshteyn, a partner and Co-Chair of AI and Deep Learning Practice Group and Haynes Boone, LLP. Dina focuses her practice on intellectual property portfolio management, post-grant proceedings, and AI Governance. Dina also regularly speaks and publishes on issues related to AI.